Back to blog

Web design trends for the fashion industry

The main goal for all companies in the fashion industry is to absorb the latest trends and then spread them further around the world. They tend to focus on the latest advancements and use them in their favour. So when you combine fashion with web design trends, you could expect fashion websites to be the […]

author: Bartek Nowak

.24 March 2016

The main goal for all companies in the fashion industry is to absorb the latest trends and then spread them further around the world. They tend to focus on the latest advancements and use them in their favour. So when you combine fashion with web design trends, you could expect fashion websites to be the cream of the crop with the freshest visual and technological trends. Let’s have a look at a few of them.

Drawing attention with images

web design of elliondesign.com

http://www.elliondesign.com/

 

Most fashion websites rely on the power of visuals to draw attention, and let the product speak for itself. Using photographs is imperative, large images and videos are very popular. In most cases, the homepage consists of a large background photo and a navigation menu. The rest of the content is pushed to the background so it doesn’t compete with the product that’s displayed.

fashion website lemuriastyle.com

http://www.lemuriastyle.com/

 

Black and white is a common colour scheme on fashion websites, especially those that are supposed to convey an image of elegance and class, meanwhile young and playful brands use a lot of colour.
The main objective of a fashion website is to keep viewers on the site long enough for them to see the latestproduct collection. Some fashion websites have interactive elements and try to transform visits into a sensory experience for the viewer.

Breathtaking color schemes

As we know, colors are crucial in fashion design. The same can be said about fashion industry website design.

fashion web pigallebasketball.com

http://www.pigallebasketball.com/

 

Whether it’s a whole range of colors or just a couple of shades of green and blue, the schemes seem to be prepared with great care, just to keep users watching… and that is the ultimate goal of these websites.

fashion website wolfandson.net

http://www.wolfandson.net/

 

Fluid layout

fashion web matterproductions.com/

http://www.matterproductions.com/

The whole experience of browsing through fashion websites can be brought down to these words: a constant flow. These websites are supposed to be a never-ending scroll, keeping the user engaged in a story or a journey through the world of the newest collections.

Again, the ultimate goal of fashion websites is to keep you engaged and interested. So you scroll and you look and browse and choose, and even though you might not buy anything, the whole experience will surely make you remember the brand. It doesn’t have to be very intuitive – at times users might find themselves lost in a place where no logical navigation could have lead them – but that’s the way it’s supposed to be! The impression is everything, not the functionality of the website.

eyewear website visualmass.co

http://www.visualmass.co

 

Videos and products

Fashion brands often want to present products in a way no one else would – they need to stand out. Either it’s a peculiar fashion show, a stunning session with wild animals or, in this case, a video full of products that clients can admire during what they were made for – walking.

The Geox Amphibiox website shows an efficient combination of video on website and a product catalogue, as well as an example of viral marketing.

footwear fashion website amphibiox.geox.com/

http://www.amphibiox.geox.com/

 

Bartek Nowak

author

Designer. Passionate about clean design that helps solve business problems. Former product designer in several companies, overall positive person who enjoys negative space.

You might also like